Digital advertising is one of the fastest growing ways to reach a customer. That being said, there isn’t one type of digital advertising that is appropriate for all businesses. It’s depends on who you want to reach and how. The options are vast, but the options below are the most commonly used with proven ROIs.
Pay Per Click
It’s exactly what it sounds like. You only pay for each click made on your ad. It’s one of the most effective ways to generate new leads for your business.
Display campaigns can be extremely effective when optimized across multiple devices and channels, targeting specific demographics.
Some social networks, such as Facebook and Instagram, can provide highly-targeted ads such as behavioral, specific interests, age, region, and more.